Then I imagine cheating my way through with something like an invincibility hack and I weigh out how much fun it would have been.

FORBES: Why Cheating In Video Games Is Lame - Thoughts On 'Diablo 3' Exploits And The RMAH

People who like to hack, for fun or for worse reasons, want to see how robust a system is.

FORBES: Magazine Article

Look, I agree: It's fun to kick back over All-Star weekend and wonder how an icon like Jordan compares to the current game's premier player, LeBron James.

WSJ: Does Jordan Need to Be No. 1?

How about fun online games and the chance to win fabulous prizes, like backstage passes to meet Lady Gaga?

CNN: Turning global activism into a game

Obama and Big Bird in the White House showing kids how easy and delicious it is to eat healthy snacks like fruits and vegetables and demonstrating fun ways to get active like dancing and jumping.

WHITEHOUSE: The White House