His big bet: Convincing advertisers they'll get bang for their buck by keeping users engaged with games and other interactive fun, which sports freaks tend to eat up.
It's what makes sports fun: You can passionately make a case about the brilliance of Magic, while the guy in the office across from you thinks Bird was the most clutch player who's ever graced the court.
It is a newly launched site, which aims to combine all the fun and excitement of fantasy sports with the connectivity and features of a social media site.
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And you guys -- there's nothing wrong with having fun and fooling around and playing sports and listening to rap music and all that stuff.
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It was a causal game, but it was fun to watch college students play sports, and even more enjoyable to see the support these teams received.
For fun: Travels the world to collect sports cars, modern Mexican art. 9.
Even this writer's wife (ordinarily a fan of fun cars, but not particularly earnest sports machines) said she liked it, and that was after we'd driven for several hours.
For fans, college sports can be much more fun to watch, as the performance gaps within and among teams are greater than in the pros.
In a Facebook discussion, some parents said their kids' sports leagues are mostly about having fun.
Parents, take your kids -- they're going to have fun, they're going to be in sports camps, they're going to be watching TV and playing video games.
Sports bloggers in January began poking fun at Turner online from its 14-student high school to its nonprofit organization, "The Big Flat Community Grain Bin, " created to stem population decline.
For a sports biz journalist, industry conferences are fun, and have their value as networking tools and for an occasional small piece of news.
The fun is, you get to see how the pro sports sausage is made, rather than filling time with another NBC Sports Network hunting show to see how the deer sausage is made.
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The kids here (thousands of them from 37 countries) are having as much fun as, or maybe more than most kids do at sports events.
Even then, Sintchak's sneaking suspicion is that it will be the "fun" sites -- Web pages of pop stars or sports icons -- that will be the biggest hits with the students.
They are really fun to visit, especially when you are young or are with young sports fans.
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Ultimately, his decision to invest in WTT was the intersection of his passion for tennis and sports, and his desire to create a hub of fun activities for the Washington DC community.
New hires Nash and Howard appeared side-by-side on the cover of Sports Illustrated, under the headline NOW THIS IS GOING TO BE FUN.
Abby is your typical fun loving, upbeat 11-year-old girl, who has a love for sports and, much like me when I was her age, she loves to swim.
But when junior Scott McAllister asked Gore what he likes doing for fun, Gore admitted a secret love after giving the politically correct answers of painting, watching movies and playing sports with the families.
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