Company B is at a disadvantage because it cannot offer the full range of products.

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Mad Catz intends to launch a full range of GameSmart products, including game controllers, gaming mice, gaming keyboards, headsets, and other specialty controllers.

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At the Samsung Experience Shops, consumers can experience Samsung's full range of mobile products including smartphones, tablets, laptops, connected cameras and accessories, all in one location.

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Their New York City store also opened in 2009 in Soho and is currently located on Mott Street where their full range of iconic products are sold.

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Most of the online firms are now rapidly transforming themselves from low-cost trade-executors into electronic financial-service companies offering a full range of retail products, from share-trading to insurance.

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Mr Vasella claims that big buyers, such as Wal-Mart in America and health-care providers in emerging markets, want to be able to buy a full range of patented and generic products from one supplier.

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WiCC-enabled phones will interoperate seamlessly with the full range of Duracell Powermat wireless charging products as well as with wireless power offered by its growing ecosystem of partners such as leading airports, cars, educational institutions and furniture makers.

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The asset management division provides retail investors with a full range of mutual fund and alternative investment products, and institutional clients with a fully integrated asset management offering.

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Products offered consist of a full range of casual dresses, tops, weekend wear, shoes and accessories.

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