Ad agencies, themselves stuck in a world of full page ads, 30-second spots and banners, need to get creative.
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You may have noticed full page ads in the Wall Street Journal and New York Times June 7, arguing for sales taxes on online purchases.
You're not going to see full page ads in the Washington Post or the Los Angeles Times or the Chicago Tribune that were bought this way.
Separately Wednesday, Otellini addressed its smaller competitor, Advanced Micro Devices, which today took out full page ads in national newspapers to challenge Intel to a "dual core duel" to see whose chips are faster.
Separately Wednesday, Otellini addressed its smaller competitor, Advanced Micro Devices (nyse: AMD - news - people ), which today took out full page ads in national newspapers to challenge Intel to a "dual core duel" to see whose chips are faster.
Now device specific advertisements, such as full-page ads in tablet news-readers, are emerging at a rapid pace.
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Those old coins in the bottom of your attic trunk just got marvelously valuable, if two full-page ads in the NY Times today is any proof.
The confrontation has been brewing for a while, but it was yesterday when things started to get real all up in this piece: The competing parties escalated their confrontation with full-page ads in The New York Times and The Los Angeles Times.
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In National Journal's 48 pages, you'll find full-page ads from the likes of the National Air Traffic Controllers Association, the Biotechnology Industry Organization, the American Academy of Family Physicians, the Renewable Fuels Association (i.e. the ethanol lobby) and the International Franchise Association (think Dunkin' Donuts, as their ad mentions).
Fil-Estate had lobbied hard for public support, with full-page newspaper ads claiming the site would be an environmental and ecological showcase.
He hired scientists skilled in tracking eye movements to prove that yellow-page readers flipping through directories were drawn to full-color ads.
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