Nike will put its full marketing muscle behind McIlroy because the demographics of golf fans make them an attractive target.
FORBES: Rory McIlroy Joins Highest-Paid Athletes After Blockbuster Nike Deal
The former public relations executive is a brash fellow who likes loud ties and full-bore marketing.
At IMI, a full-service digital marketing agency, our number one core value is teamwork.
Wait, it gets weirder. 2012 was full of really bad marketing campaigns for products or services that did really well.
FORBES: How Come Bad Ads Sell Good Products, But Good Ads Can't Sell Bad Ones?
She pledged that Pfizer was planning to put its "full support" toward marketing the drug to doctors should it be approved.
As part of a revamped business plan, the paper developed the Media Lab, a sophisticated digital agency that provides a full range of online marketing services to merchants.
FORBES: Pew Case Studies Highlight Promising Avenues, And Some Pitfalls, For Struggling Papers
After spending 13 years at Deutsch LA, a full-service integrated marketing and advertising agency with more than a billion dollars in billings, Hirshberg took over as CEO at Activision in September 2010.
He continued to get enough freelance work to sustain a communications consulting business for nearly four years before he ended up accepting a full-time position as marketing director.
Unlike my job in fashion, the marketing company was full of great co-workers, an absent boss (which is always great) and an environment that nurtured our artistic pursuits outside of work.
FORBES: How I Walked Out On My Job And Why I Don't Regret It
So, should a small business choose to invest in this new option, they will be granted access to a full-fledged social media marketing campaign, courtesy of their friends over at AmEx.
FORBES: American Express Offers New Appealing Social Media Package
It enables closed-loop measurement and analysis of marketing effectiveness across the full customer lifecycle.
FORBES: To Improve Marketing, Look No Further Than Your IT Department
Marketing in China is full of challenges, and the landscape is changing rapidly.
FORBES: Would You Market Lady Gaga Hatching From an Egg in China?
The 2013 conference line-up is full of great options for entrepreneurs, marketing professionals, and those wanting to get a step ahead in business.
He had tried to exert full control over Iridium's loose confederation of marketing partners, publicly sniping at the competence of its regional distributors.
After two decades of development and trial marketing, Wills is nearly ready for a full launch.
Without a doubt, the marketing revolution is going to continue to forge ahead, full-steam into 2012.
FORBES: The One Thing Marketers Need to Do While They're On Vacation Next Week
Most jobs will not be on the factory floor but in the offices nearby, which will be full of designers, engineers, IT specialists, logistics experts, marketing staff and other professionals.
ECONOMIST: Manufacturing: The third industrial revolution | The
"Nokia continues to lead the field in NFC with this latest implementation on the Windows Phone platform, in which we have the full support of Orange, " said Ilari Nurmi, head of product marketing for Nokia's Smart Devices business unit.
ENGADGET: NFC version of Nokia Lumia 610 accidentally leaked on YouTube (update: now official)
From business to working at some of the most world-renowned fashion houses in their marketing and event management departments, Gadsby led a life of full-tilt glamour that kept her moving throughout Europe before moving back to California and starting her own company, A Gadsby Affair, in 2009 and then the joining conference and events series specialists behind GAIIN.
FORBES: Entrepreneurial Spotlight On...Hillary Gadsby Of A Gadsby Affair
By owning full rights to the drug, Biogen will be able to more easily streamline its marketing with other MS drugs, including Avonex and Tecfidera, formerly known as BG-12, a pill that is awaiting FDA approval.
FORBES: In Wise Move, Biogen Spends $3.25 Billion For Rest Of Tysabri. Now What Happens To Elan?
Despite its better-than-expected results, PepsiCo stood by its forecast that core profit would grow 7 percent for the full year, following a year in which it slashed costs and spent more on marketing its biggest brands.
Culture, media and sport spokesman Baroness Garden of Frognal told him that "suppliers are paid the full commercial rate for their goods and services, and are bound by the 'no marketing rights' clauses in their contracts".
"Our new Acer H Series displays are the ideal all-around monitors due to their flexibility, Full HD resolution and excellent viewing angles, " said Chris White, senior director of product marketing for Acer America.
ENGADGET: Acer announces two H6 Series monitors for the US, prices start at $150
应用推荐