To gain credibility, as well as traction, he must disprove the label of full-time dabbler.

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This and other similar pettiness probably delayed my full embracing of the feminist label by a couple of years.

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In 1957, he became the first artist to release a full album on the influential Sun record label, beating Elvis Presley.

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It sells about 10% marked down fashion merchandise from full line stores, 25% is private label and the rest is specially bought merchandise at regular prices.

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It could all come full circle, with a new kind of digital label finding a way to make money in the new world of Pandora, Spotify, and Facebook.

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"You just can't do custom full-time, " says Karl Thoennessen, whose label, Rogue Trade, also offers ready-to-wear raw denim jeans.

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We label 70 calories on the front of the package so consumers know what's in the full bottle.

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