Boeing was in far better shape Wednesday, topping consensus views and upping its full-year guidance thanks to a pickup in commercial airline deliveries that could continue after a batch of recent orders.

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"When the market crashed and we were unable to raise the full funding, we had to re-think our launch plans and shape the business plan in a way that we could execute, " delaying product releases and concentrating on key items, promotions and holiday sales cycles.

WSJ: The Art (and Journey) of Raising Funds

Personal branding, much like social media, is about making a full-time commitment to the journey of defining yourself as a leader and how this will shape the manner in which you will serve others.

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Seventeen questions, a full one-third of the test, mine for the trait, challenging applicants to pick the shape that best fits into a complex pattern.

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