Then fulfill those promises to yourself as if you were your child, boss, spouse, parent, etc.

FORBES: No More Goals! Make Promises Instead

But Nigerians protesting the new year's price hikes say they no longer trust the government to fulfill its promises of investment and regeneration.

CNN: 'Searing anger' as Nigerians protest fuel price increase

Company silos are not a new phenomenon, but in a world where brands are increasingly built (or destroyed) by customer conversations across social media, marketing leaders have a new imperative: They must align their organizations around the consistent delivery of great customer experiences in order to fulfill their brand promises.

FORBES: CMOs As Bridge Builders