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For a hopeful example of adaptation to a changed market situation, the Nikkei points to Fuji Film (PINK:FUJIY).
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The picks from Japan were led by globally-respected names such as Sony, Matsushita, Fuji Film, Nintendo and Toyota.
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Oshima sells Fuji film, but he has designs there, too.
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Interest has also come from Red Bull, which might use it for promotions at events (put your can on it, see if you win a prize), and Fuji Film, which is working on a display application.
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By 1993 proud Kodak was playing catch-up to Japan's Fuji Photo Film Co.
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Consider some of the Japanese names not appearing on this Fabulous 50: Sony, Honda, Canon, Sharp, Aeon, NTT, NEC, Toshiba, Fujitso, Takeda Pharmaceutical, Fuji Photo Film, Nomura, Seven-Eleven, Mitsubishi and Mitsui.
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Last year, Kodak says, it overtook Fuji to become the market leader in China for film and film products. (Fuji claims it still has a lead of a few percentage points for film itself.) Kodak now has 3, 700 stores to Fuji's 2, 000.
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Fuji survived the transition from film to digital photography, even though Kodak went bankrupt.
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In their bid to simplify loading 35mm film, Kodak, Fuji and other photographic firms squared off the 35mm roll's lead-in tab so a modern SLR's motor-driven loading mechanism could grab the film's sprocket holes and wind it automatically onto the take-up spool.
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Kodak, like Fuji, has partly evaded those tariffs by selling most of its film through Hong Kong companies, which often smuggle the film in through the grey market, but its ambitions for the fast-growing Chinese market demanded a more above-the-board solution.
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