Americans who have rushed to embrace mediocre California Merlots in the hopes of finding a soft, juicy wine with aromatic fruit would seemingly mob a store for Grenache, but the American wines aren't there to introduce them to it.

FORBES: Grape Juice

Lieberman says the rules could cover thousands of items in each store, going beyond just the prepared foods case and extending to cut fruit, bakery items like pies and loaves of bread and other store items that aren't already packaged and labeled.

WSJ: FDA head says menu labeling 'thorny' issue