New seed hybrids will produce fruit redder in color and higher in sugar and lycopene, an antioxidant that may prevent prostate cancer.

FORBES: Magazine Article

This ingenious, scruffy 1967 metafiction by Jim McBride is an exotic fruit grown in New York from the seed of the French New Wave.

NEWYORKER: David Holzman's Diary

What if you saw the fruit of an opportunity first, instead of the potentially dangerous seed of a problem?

FORBES: Discover Opportunities With The Cherry Principle