The campaign, which is part of a wider UK collaboration of conservation organisations, also encourages people to buy British fruit, support local producers and plant fruit trees in their gardens.

BBC: Bid to save traditional orchards

The gardens at Zaytuna Farms bear fruit and vegetables of all that hard work.

CNN: Making barren lands bountiful

There can't be many self-sufficient drunks in the world, autarkic alcoholics who never once have to burden the off-license but who simply press whatever fruit, flowers or vegetables are growing in their gardens and transform the juices into alcohol.

BBC: CLOUD ATLAS, BY DAVID MITCHELL