The closure of the Fruit Shoot and J20 fruit drinks plant will result in about 230 job losses.
When people drink too many beverages containing added sugar, such as soft drinks, fruit drinks, energy or sports beverages, they tend to put on weight.
Cure-all fruit drinks are all the rage in the world of multilevel marketing, where distributors often sign up with the idea that they will get rich quick.
Seeing that the FDA allows baobab powder to be used as an ingredient in blended fruit drinks at a level of up to 10% and up to 15% in fruit cereal bars, this could result in a laxative effect, according to a recent report by ConsumerLab.com.
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Research shows that other drinks thought to be better --fruit juices, teas and energy drinks-- can also have harmful effects on teeth, turning the pearly whites to shrinking, spotted yellows marred with pockmarks.
Alternative beverage categories like sports drinks, energy drinks, fruit juices, enhanced water and ready-to-drink coffee have witnessed significant demand growth as a result.
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However, these beverages tend to be priced at lower rates compared to non-carbonated beverages like fruit juices, energy drinks, ready-to-drink beverages and bottled water.
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Gatorade competes in the wider US fruit juices, sports drinks and energy drinks market against players like Coca Cola, Kraft Foods, Dr Pepper Snapple and National Beverage.
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While Coke, Pepsi, and Dr Pepper Snapple have all aggressively expanded their portfolios to include faster-growing products like sports drinks and fruit juices, a prolonged drop in U.S. soda revenues would represent a serious blow.
There customers find the company's lively greenand- red logo on banners, stalls and most of all on stacks and stacks of its products under eight brand names, from Splash for carbonated drinks and fruit juices to Choc-It for confections.
Diet sodas, fruit juices and dairy-based drinks are safe (if more than 50% milk and more than 70% fruit or vegetable juice).
Roadside carts sell snacks and drinks, from fruit punch to arepas (corn cakes) and salted green mango.
Dr. DAVID LUDWIG (Director, Obesity Program, Children's Hospital in Boston): We focused on milk, fruit juices, and soft drinks, because these beverages are highly profitable and heavily advertised to children.
More than half of those aged between four and 18 also suffered from dental erosion - when acid found for example in fizzy drinks and some fruit juices directly rots the teeth.
While some chains offer non-soda and fruit options, "soft drinks and fried potatoes are still more common options on children's menus, "' according to the report.
Critics say the measure will be ineffective because it does not limit the size of dairy-based drinks, like milkshakes and fruit juices, which often contain high amounts of sugar and are calorie laden.
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In fact, in the fall of 2009, the FDA approved the use of baobab in foods and drinks, and the dried fruit powder (which is actually the natural state of the fruit pulp) was assigned GRAS status.
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There are bourbon bars that stock more stuff than anywhere in the Bourbon Belt, bars that serve only drinks made with the freshest fruit, others that have perfected one thing, such as Rockfish, where the whiskey highball craze that recently swept Japan found its most perfect expression.
Dentists say sipping fluorescent-colored sports drinks, carbonated beverages and citric fruit juices bathe the teeth in harmful acids.
Energy drinks, carbonated beverages, teas, and citric fruit juices all bathe the teeth in harmful acids.
Britvic, the firm behind behind the J2O and Tango drinks, has said that a recall of its popular Fruit Shoot brand cost it about 2% of annual revenues.
"Soft drinks and sugar-containing beverages are the low hanging fruit in public health today, " says Dr. David Ludwig, director of the New Balance Foundation Obesity Prevention Center, at Children's Hospital in Boston.
Your correspondent suspects that many of the grumbling customers have grown so accustomed to the sugar and other fattening ingredients in Starbucks' drinks that the Vivanno's natural taste (the fruit provides all the sugar) took them by surprise.
The tongue is especially useful when it comes to beverages, such as fruit juices, milk, coffee, mineral water, wine and soft drinks.
Mr Cable also used his conference speech to set out proposals for an increase in tax on "high alcohol" drinks to be offset by a cut in the VAT on fruit juices from 17.5% to 5%.
Drinks are a good place to be in right now: Fruit juice and dairy products are rising 18% a year in consumption, much faster than the 15% for the beverage industry overall, according to figures from the Soft Drink Industry Association (Asrim).
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While coconut water typically has less sugar than sports drinks, it also has much less sugar than regular sodas or fruit juices.
Sugary drinks meanwhile should be avoided, as these make you fat, and fruit juice consumption should also be reduced.
The bottled alcoholic drinks are often brightly coloured, carrying fashionable labels and taste strongly of fruit juices rather than alcohol.
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