But a more difficult fact may be facing the industry: Much of the low-hanging fruit in areas such as heart disease may have already been plucked.

FORBES: Matthew Herper On The Drug Industry

Scientists are ready to publish the fruit fly genome, which will help them study human disease.

BBC: Into a new millennium of science

Scientists in Israel have shown that drinking a daily glass of the fruit's juice can reduce the risk of cardiovascular disease.

BBC: NEWS | Health | Pomegranates: the fruity panacea

It is recommended that adults eat at least five portions of fruit and vegetables a day, with the suggestion that diseases such as heart disease, stroke and even cancer could be reduced.

BBC: Apples

In general each additional serving of fruit or vegetables that's added to your daily diet decreases the risk of heart disease by four percentage points.

FORBES: On The Cover/Top Stories