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Y. are urged to share the good things they have experienced after drinking XanGo, a tart, pulpy beverage made from the southeast Asian mangosteen fruit.
FORBES: Magazine Article
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In the Palermo Hollywood neighbourhood, Porota offers delectable passion fruit muffins and cheese scones to accompany the hot tea beverage.
BBC: Drinking mate in Buenos Aires
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Alternative beverage categories like sports drinks, energy drinks, fruit juices, enhanced water and ready-to-drink coffee have witnessed significant demand growth as a result.
FORBES: Coke Has Limited Fizz To $60 With Slipping Soda Sales
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As part of its strategy to tap into the market for more nutritious convenience foods, the company is hoping people will pay a premium for a new pureed fruit product that it considers thick enough to be a snack rather than a beverage.
WSJ: PepsiCo's Tropolis Fruit Puree an Attempt to 'Snackify' Drinks
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Pulque curado, which is mixed with any number of flavours but usually fruit, became popular in the early 19th Century, perhaps as a way to make the beverage palatable to more people.
BBC: Mexico��s ancient drink makes a comeback