Mr. Truffaut uses all manner of quirky techniques, from old-fashioned irising in or out of an image to shots that are frozen in the midst of movement, creating a flip-book effect.

WSJ: Jules and Jim | For the Love of a Fickle Woman | Masterpiece by Peter Cowie

Antarctica New Zealand chief executive Lou Sanson said his enduring image of Hillary was his love of the natural environment of the frozen continent.

CNN: Everest legend Edmund Hillary dies

Frozen yogurt outlets such as Yoomoo, Snog and AngelBerry also sell an experience - promoting a health-conscious image.

BBC: Ice cream: How much would you pay?