Nor did he mention the fact that Werbel still had that last Froot Loops case pending.

FORBES

Be sure to try the Loopy Bar, a Rice Krispies-treat-like dessert made with Froot Loops.

FORBES: 48 Hours In Phoenix

In this case, it appears, Fudgsicles, Froot Loops and Bagel-fuls were all treated equally.

FORBES: Magazine Article

One sure-fire hit: toys and computer CDs inside boxes of kids' cereal, like Froot Loops and Rice Krispies.

FORBES: Companies & Strategies

More recently, the decision by the Smart Choices coalition to endorse sugary cereals such as Froot Loops has attracted criticism.

ECONOMIST: The fad for functional foods

In California no fewer than eight separate lawsuits have been filed involving either "Cap'n Crunch with Crunch Berries" or "Froot Loops" cereals.

FORBES

Cable modems that shuffle 3 million bits per second will be given away like plastic dog whistles in boxes of Froot Loops.

FORBES: Digital rules

The maker of Froot Loops was first to come under attack.

FORBES

''It comes as a welcome surprise that brands like Corn Pops and Froot Loops can actually be good for your health, '' said a spokesman for the company at the time.

FORBES: You Are How You Eat

At MD Anderson Cancer Center, patients can have Froot Loops cereal and Louisiana Hot Sauce if that is what will get them to eat, says Carol Frankmann, director of clinical nutrition for the Houston hospital.

WSJ: New Hospital Cuisine: Dishes Made to Order