Anyone can join in the regular Victoriana-inspired Chaos Thaoghaire nights, as long as you can stand in front of a crowd and spin a yarn that is vaguely rooted in reality - and do so without notes.
As part of its "Reinvent Canvas" campaign, Timberland agreed to put Bionic's name on the front of its hangtags and to pay for in-store displays showing how the yarn is made.