Unlike OnLive, Playcast can tailor its front-end interface with specific branding according to its customers' desires, and it works on your TV without the need for special hardware.

ENGADGET: PlayCast cloud gaming service is coming to the US in 2013, we go hands-on a bit early

Facebook is just the front end -- the consumer interface -- of a big data engine.

CNN: The joke may be on Zuckerberg