To sign up, you take a personality test that Fisher designed, which asks you questions about everything from feelings about following rules to your understanding of complex machinery and the length of your ring finger, relative to your index finger.

NEWYORKER: Looking for Someone

But it may be possible to get better insights from understanding how third-party developers use your service in their apps and how they talk and collaborate on your service.

FORBES: How External Big Data Opens a Disruptive Frontier for Business Intelligence

Is your understanding of help helped by banal quotations from Kurt Vonnegut and the Dumfries and Galloway Standard?

ECONOMIST: Johnson

To do so successfully we need an in-depth understanding of the customer that only comes from research and a partnership with your customer base.

FORBES: The Myth that Marketing Automation Reveals Buyers' Journeys.

"The XPS 10, XPS Duo 12 and XPS One 27 represent the culmination of a deep understanding of the 'Bring Your Own Device' movement and insights gained from both our consumer and business customers, " said Sam Burd, global vice president, PC product group at Dell.

ENGADGET: Dell announces XPS 10 Windows 8 hybrid, XPS Duo 12 convertible (update: hands-on)

It is my understanding no one from Forbes, The Chamber, or ILR ever called to discuss the veracity of your article.

FORBES: Lawyers Outspend Obama On The Web, Study Finds