They're from Jiangxi province, on the other side of the country, and have already traveled a thousand miles to be here.

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"They dare not sell Hunan rice, " the executive said, adding that the market is now selling rice produced in the provinces of Hubei, Jiangxi, Henan and in northeastern areas, together with some imported rice from Vietnam and Pakistan.

WSJ: China Seeks to Calm Anxiety Over Rice

One of these is the 8km walk from Guankeng to Lingjiao, two tiny villages located further north in the mountains near the Jiangxi-Anhui border.

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