And human behavior is far from an exact science.

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Analyzing raw data derived from specially designed social sensing ID badges that collect quantitative data on human behavior, Waber began drawing out patterns to help predict outcomes in a variety of situations.

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If Goldberg affirmatively and unambiguously stated that people are somehow unique and immune to quantitative analysis he would immediately open himself up to criticism from economists, psychologists, political scientists, sociologists and others who analyze human behavior.

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There is always the human impulse to want to punish detestable behavior, even if the lingering threat from the miscreant is minimal.

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