Banks segued from the runway into TV, creating the forerunner of fashion reality television.

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These legacy broadcasters have been tuning in (though in a not evenly distributed fashion) to what consumers now want and expect from their TV experience.

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To determine who's on top among these and other Hollywood rivals, Forbes looked at all entertainment-related earnings--from movies, TV programs, albums, athletic contracts, fashion lines and endorsement deals--between June 2008 and June 2009.

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Though the largest sum comes from her main gig, music, she has also ventured into film, TV specials, fashion, a fragrance and a growing list of lucrative endorsement deals.

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