Or, would a bundle cannibalize sales from its existing products leading to lower overall revenues?
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Contestants pick features from existing Apple products as well as from their overheated imaginations in the attempt to beat the iPhone maker at its own game.
However, China's future export growth is likely to come not from existing industries but from higher-value products, such as computer chips and cars.
In the short term almost all the growth comes from higher demand for products that existing firms already make.
That means rewarding them for shifting up a gear from making incremental improvements to their existing products, to coming up with radical innovations that rewrite the market rules.
These are absorbed into existing things and systems, from products and businesses to regulatory structures, promoting (hopefully positive) change.
They can offset the shortfall by relying on established products and licensing existing compounds from other shops, but that fix will fade in a few years.
The gold is in figuring out new ways, products and such from combining two or more existing ideas.
Enter the mutual fund industry, which has been rolling out new products and repackaging existing ones as havens from a volatile market.
Bank of America is trying to earn more revenues from its existing customer base by requiring them to use more products and services in order to avoid monthly fees.
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On the surface, it seems Fidelity is angling to use the ETF wrapper as a way to pool assets from its existing mutual funds to expand the reach of those products.
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Everyone acknowledged from the start of its bailout adventure there might be enough existing products that could be spiffed up, and enough brand equity, for the company to revive in the short term.
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In addition to removing the three affected products from sale, Nestle would be "enhancing our existing comprehensive quality assurance programme by adding new tests on beef for horse DNA prior to production in Europe", it added.
BBC: Nestle removes beef pasta meals after finding horsemeat
Nike, which will become the exclusive supplier of NFL jerseys to all of the league's 32 teams starting next month, says Reebok should be limited to selling what remains of its existing inventory of products, which would include Tebow apparel from his former team, the Denver Broncos, not new Jets products.
As with existing RedEye products, RedEye Pro makes it easy to control these systems from a single button on their iPhones, iPads or PCs.
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But while it shares many similarities with those existing products, there are a few very notable areas where it breaks apart from the pack-- namely, the inclusion of Bluetooth 4.0.
For years they have invested huge sums to license drugs from rivals, make small improvements in old drugs and clinch broader marketing claims for already-existing products.
The company reported that it also saw new orders for smart phones from existing customers and new smart phone projects with handset manufacturers expanded, along with new tablets and other products, which drove increase and profit in the assembly services and handset business.
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