The investments are in various activities, from distribution to building new beverage bottling plants.

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Outsourcing of manufacturing, for instance, is feasible only if it can be separated from other supply chain activities: product development, branding, marketing, distribution, and after sales services.

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As I discuss in The Business Strategy in a Semiglobal Economy, for instance, outsourcing of manufacturing is feasible only if it can be separated from other supply chain activities: product development, branding, marketing, distribution, and after sales services.

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