In the kitchen, Jocelyn pours Fritos into a dish and takes a glass bowl of green apples out of the refrigerator.

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Sabritas distributes snacks, including Cheetos, Fritos, Ruffles and Doritos.

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If we were to indulge in this behavior one day a year, enjoying fritos drenched in chilli, and deep fried balls of cheese while not moving other than to raise our arms, who would be the worse for it?

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Reinemund, a lean former Marine and sometime marathon runner, is no junk-food addict, but says that his wife, Gail, who is a big fan of Fritos, would never be caught dead eating a reduced-fat version of the snack if it were available.

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