"At this point, given the current state of events, we don't see any risks in doing it, " says Doug Frisbie, who heads up social media efforts at Toyota.

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"There will be some American companies impacted, but that's a far smaller group than Chinese companies or other Asian companies that have moved their production to China, " Frisbie says.

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However, according to John Frisbie, president of the U.S.-China Business Council, the industry group whose members include Motorola, General Electric and others, the effect on U.S. companies will be relatively minimal.

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Frisbie suggested that cooler heads prevail.

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