He says a combination of your friends and your information, and the combination of Windows Phone and Bing, will allow you to get things done.
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Your updates and those of your friends slide vertically down the phone screen.
We were then treated to a mini-drama which saw the many features of the phone shown off by the compere, his family and his friends.
Contrast that to picks I make for my own account: I roll up my sleeves, spend days chewing on every possible factor, pore over pages of obscure trade journals, pester analyst friends on the phone, consider all the angles.
Last month, friends of two British skiers who went missing in Verbier in the Swiss Alps used Twitter to find their friends' cell phone numbers.
Now, Facebook seems to want to make friends with phone makers, with HTC likely the first of several partners.
She has trouble walking and spends most of her day on her bed, talking to friends and relatives on the phone.
With sites like Facebook, Instagram and Twitter growing easier to peruse and participate in via phone, the temptation to zone out while in the presence of family, friends and co-workers will grow even more difficult to resist in 2013.
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It combines the powerful social and Internet experience of Windows Phone with the ability to take pictures in almost any conditions and share with friends in seconds, as well as access to thousands of the most popular apps, including exclusive Nokia services.
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"All of my friends are saying Forbes is calling around to dig up dirt on me, " he barks into the phone.
When I reached Shopov on the phone, he said that he had verified several names and email addresses of his own friends among the list.
FORBES: Updated with a more recent comment from Facebook below.
The company is now at work on efforts to integrate its capabilities deep into phone operating systems, potentially expanding the sorts of things people can do with their Facebook friends on the go.
Now I was considering how hard it would be to move away from my home, my dad, my friends and family -- not knowing anyone or anything, possibly never being able to contact them because of the broken phone lines.
Personalised e-mails, phone calls and appeals from friends or neighbours, the theory runs, should help counter the flood of negative advertising.
Mobile phone networks in London became overloaded on the day of the attacks as millions of people called friends and relatives to check they were safe.
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