Eric Park, of Ziba, a design consultancy, reckons companies must also think about drug delivery systems and patient-friendly packaging, which could create a new kind of branded intellectual property that might be more defensible than drug patents.

ECONOMIST: Pharmaceuticals

To make packaging more environmentally friendly, "the most obvious thing we can do is reduce the weight, " said Simon Hoffmeyer Boas, CSR manager.

CNN: Brewing giant Carlsberg's sustainability drive pays off

Recycling the scraps of material donated by clothing factories and sculpting plastic bottles donated by residents of the community into packaging, are not only environmentally friendly, but financially benefit to the company.

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