That company doesn't link its family-friendly name with Touchstone Pictures and Miramax Pictures, its R-rated film labels.

FORBES: Wild Card

Both Ashley Page's "Guide to Strange Places, " a 2012 SFB commission to John Adams's not exactly dance-friendly music of the same name, and Christopher Wheeldon's 2008 commission, "Within the Golden Hour" (to Ezio Bosso and Antonio Vivaldi), duly showed off SFB.

WSJ: The Men (and Women) of San Francisco | San Francisco Ballet | By Robert Greskovic

All in the name of making it Console friendly, or make it easier for new players to feel powerful.

FORBES: 'Diablo III' Coming To PS3 And PS4

With Xfire, a player can join a friendly session by clicking on a buddy's name.

FORBES: ONLINE GAMING

When Bent's name was included in the squad for the friendly against Brazil, some headlines suggested a "shock return" for the former Tottenham and Charlton striker.

BBC: Bent backed for World Cup place

Today, it remains a city both in name and in feel, with a vibrant, pedestrian-friendly downtown lined with independent stores, ethnic restaurants and coffee shops, as well as the Bergen Performing Arts Center, a theater, gallery and concert venue.

WSJ: In Englewood, Middle Class Plus Estates

He typed in the name Gerhard Casper, and instead of getting results for Casper the Friendly Ghost, as he did on AltaVista, up popped links to Gerhard Casper the president of Stanford.

NEWYORKER: Get Rich U.

"I figured I'd write something nerdy, because that's what I know, " says MsPixy, who asked to use only her stage name to avoid conflict with her day job in more family-friendly theater.

WSJ: Nerdy Dancing, Where Pasty Meets Pastie