As retailers and credit-card issuers create fresh ways for gift cards to be personalized and delivered, shoppers plan to spend more than they ever have on these no-fuss presents.

FORBES: Gift Cards Will Be The Hot Holiday Present As Mobile Cards Gain Popularity

"Make your fresh start today, " said one Emblem credit card offer viewed by The Wall Street Journal.

WSJ: Price of Getting a Credit Card Is Paying Expired Debt

Fresh Ink isn't Hallmark's first alternative card division.

FORBES: Wild Card