The French Rabbit wines are produced and packaged by French wine company Boisset Family Estates.

FORBES: Pinot Plastic

Boisset introduced to North America in late 2005 a 1-liter paperboard carton of higher-quality wine called French Rabbit.

FORBES: Magazine Article

Philippe Desandre, French-born chairman of the rabbit purveyor, LeVillage.com, suspects animal-rights activists are behind the flurry of comments and photos posted to the Los Angeles company's Amazon page.

WSJ: These Amazon Products Are No Joke, But the Online Reviews Are