It was a tactic that did wonders for the sales figures of Wonderbra and French Connection.
Roope has also been working with fashion retailer French Connection on an interactive video shopping channel on YouTube.
Shares in fashion chain French Connection have fallen 7.6% and chocolatier Thorntons 7% after both reported Christmas sales figures.
BBC: French Connection and Thorntons down on trading reports
French Connection blamed its weak results on a decision to postpone the start of its winter sale by a week.
BBC: French Connection and Thorntons down on trading reports
Consider again the Swiss response to Delta's French connection.
The company, once a high flyer among UK fashion retailers, has faced criticism recently from analysts who say its clothing ranges have become less popular with shoppers - although French Connection said trading had improved since September.
At French Connection, like-for-like sales in the 24 weeks to 12 January - which exclude the effect of newly opened stores - were reported to have fallen by 2.9% from a year earlier, of which 1.9 percentage points were due to the late start of its sale, the firm claimed.
BBC: French Connection and Thorntons down on trading reports
French officials have said they were arrested in connection with the case of a French national arrested in Niger while trying to join Jihadist groups in neighbouring Mali last year.
Papers throughout the world have made the connection between the French military operation in Mali and the hostage crisis in Algeria, and expressed concern over the deteriorating security situation in the region.
But in the vast majority of cases where they are not, the popular perception of such a connection ends up stigmatising French Muslims.
The agency opted not to take any action against the 37-year-old American in connection with an incident in the French Riviera town of Beaulieu-sur-Mer on March 17.
The most intriguing connection in this story is with the French paradox.
She enrolled in cooking classes at Le Cordon Bleu, where she realised that French cuisine was not about national origin, or some mythical connection to la France profonde: it was about technique.
As an added connection, "The Artist" is made by a French filmmaker.
The defense minister added that there was no connection between the operation in Somalia and a simultaneous deployment of French troops to Mali.
Strauss-Kahn has been formally warned by French authorities that he is under investigation for "aggravated pimping" in connection with the prostitution investigation and has been released on 100, 000-euro bail.
Two people have been detained in connection with the deaths of three Kurdish activists in Paris earlier this month, French media reports say.
BBC: 'Two detained' over Kurdish PKK activists' Paris deaths
Mas was previously arrested on January 26 in connection with an investigation for involuntary homicide and harm following the 2010 cancer death of a French woman with PIP implants.
British courts have frustrated French efforts since 1995 to obtain the extradition of suspected Algerian Islamic militant Rachid Ramda, wanted in connection with a wave of attacks in France in which eight people died and 200 were injured.
应用推荐