Stielstra says the marketer's dilemma--fragmented markets, proliferating media--is like that of the man lost in the freezing wilderness.

FORBES: Pyro Marketing

If America hadn't gone to war, a man named Birdseye wouldn't have figured out he could preserve food for our troops by flash freezing it in cold water.

NPR: Linda Ellerbee, Taking 'Big Bites'