The seven-year-old cat had to endure the freezing temperatures in the cargo hold on the five-hour flight.

BBC: Stowaway cat in 2,200-mile journey from Egypt

Researchers at Keele University, in Staffordshire, England, had a group of hardy volunteers hold their hands in freezing cold water, first while swearing and then while emitting inoffensive phrases.

FORBES: Use Foul Language to Relieve Stress and Pain

And freezing prices, any technocrat worth his salt knows, means little unless it is accompanied by measures to hold down wages: something Mr Yilmaz does not appear to contemplate.

ECONOMIST: Turkey