And, of course, the peanut butter brand was getting lots of free publicity along the way.
All the free publicity we gained helped to attract international institutes and firms here.
The South Florida state school also got about the best free publicity its administrators could ever hope for.
It seems to indicate that the main benefit of getting an antibiotic into the stockpile is free publicity.
In a major way, Apple may have benefited Samsung with substantial free publicity.
Costa Rica's Sustainable Tourism Program rewards environmentally friendly properties with one to five "leaves" and copious free publicity.
As is customary in such cultural skirmishes, those shouting loudest (and inadvertently providing free publicity) hadn't seen the exhibition.
His presence in a movie still means tons of free publicity for cash strapped studios and instant recognition abroad.
There is the question of whether entrepreneurs who take funding from CrunchFund will expect free publicity on TechCrunch in return.
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It may not have been the world's best investment, but it garnered Bulgari lots of free publicity the second time around.
McCain should be able to deflect much of it by using the enormous amount of free publicity he'll be receiving after New Hampshire.
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He orchestrated media events to win free publicity, betting that a public outcry would embarrass Hormel as well as the businesses connected to it.
The premise was simple: patrons got a free souvenir and the club got free publicity when photos of the glasses went on social networking sites.
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Celebrities attract free publicity, a boon in a race where most candidates are limited by city campaign finance laws in what they can raise and spend.
Like him, Kelly Clarkson received so much free publicity just by appearing on the programme, that it may not even matter what this song sounds like.
It still got its Superbowl commercial, and a fine one at that, and it also got reams of free publicity in the days just before the main event.
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By allowing the media to build hype for new Apple products without facts or any official information, Apple can sit back and enjoy a plethora of free publicity.
It did the trick: The commercial put Apple on the map, generating millions of dollars worth of free publicity, the very epitome of a buzz creator before the internet era.
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In Icons, the Chinese company behind the current model (for delivery next month worldwide), seems less inclined to fold, or at least more inclined to ride the free publicity train a while before it does.
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Les Mis is only now coming out in the UK and Europe but is still in theatres in key markets in the USA and parts of Asia, so this free publicity of nominations is priceless.
Not only will they be thankful to have a cool boss, you will get some free publicity every time they tag themselves at your office, bragging about the cool new product they are building for you.
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In summary, the dust-up is free publicity.
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In essence, the record labels say radio stations are receiving free content that drives listeners to a particular station, while the radio stations respond that by playing that content, record labels receive free advertising and publicity that leads to new consumers and increased sales of their recorded music product.
That's if too many free tickets aren't dished out to every Z-list celebrity in return for some low-key counter publicity.
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