"We'll tie it in with the hotels, " he said, "and we'll give them free parking and landing fees at the airport".

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Under Mehdi, MSN responded to AOL's "carpet bombing"--mailing out millions of discs offering free trials--by landing prime real estate at the retail level.

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That left it free to return to its habit of landing troops on foreign shores.

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Of course none of those guys are named LeBron James, Dwyane Wade or Chris Bosh which was the goal these past two years as the team furiously cleared cap space in hopes of landing multiple big-time free agents.

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The point for the Giants is that Zito, the type of expensive free agent the team would have had little chance of landing back in the 1990s, is here.

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When posting ads to landing pages developed to increase conversions, think about this when writing free white papers or ebooks that you can offer as an incentive to convince visitors to make an information request and subscribe to your newsletter.

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On October 14, Felix Baumgartner dove from 24 miles above earth, landing safely in New Mexico, setting records for highest altitude parachute jump and greatest free fall velocity in history.

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But just as often, free spending clubs get burned by offering long-term deals to big name stars, since landing such players usually necessitates offering more years than the player has left in him productivity-wise.

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President Kennedy's ambitious goal of landing on the moon was achieved in eight years, by a NASA that was free to soar on a budget that rose to 4.4% of the annual federal budget in 1966, according to noted space historian John Logsdon.

CNN: Space is still the new frontier