Playfish gave Pet Society players further incentive to buy the flowers by offering them free virtual currency with each purchase.

FORBES: EA's Playfish: Big Real-World Sales In Virtual Goods Game

Neither of them had ever been there before that day, and neither ever went back, so it remained a bright free space in their imaginations: sunlit stately walks, aisles of tall flowers, fountains splashing.

NEWYORKER: The Swan