Today, the supply side still reigns, but by the time of that dinner party in 2022, everyone will understand that free customers are more valuable than captive ones.

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Star Toilet Paper is a company that uses toilet paper as an innovative advertising medium to help companies reach an unmatched captive audience and then provides this product for free to large venues.

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It was not clear whether the remaining foreigners were still captive or had died during the Algerian military offensive to free them that began Thursday.

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The discipline of the free market would never support the types of investments occasionally contemplated in regulated markets with captive ratepayers.

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The fear is that raising a captive's profile can make him seem more valuable to his captors and harder to free.

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