When he ran international, Cantalupo never adopted the microwave, so a Big Mac sold in Dubai tasted more like what came out of Fred Turner's kitchen in 1968.

FORBES: You Want Data With That?

The 75-page operations manual Fred L. Turner drafted in 1958 has grown into a 9-pound, 732-page tome.

FORBES: Beyond Burgers

The 75-page operations manual Fred L. Turner drafted in 1958 has grown into a 4-kilogram, 732-page tome.

FORBES: Beyond burgers

Cantalupo ordered McDonald's chefs back to their burners with a group of franchisees and the company's original operations guru, Fred L. Turner.

FORBES: You Want Data With That?