The horror-loving audience who wants to be scared silly, on the other hand, ought to know that, TV ads featuring night-vision footage of freaked out preview patrons to the contrary, this is a movie of quiet spookiness rather than loud BOO!

CNN: Review: 'The Woman in Black'

Head bartender Jan Warren admits that first-time guests are sometimes "a little freaked out" by Dutch Kills' location on a deserted industrial street with a spooky lit-up "BAR" sign.

WSJ: Queens hotel boom brings NYC tourists across river

In summer 2000, a small biotechnology company called Cephalon (nasdaq: CEPH - news - people ) saw its stock plummet more than 35% for good reason, as investors freaked out over a study that said the company's biggest drug, Provigil, was not effective against Attention Deficit Hyperactivity Disorder (ADHD).

FORBES: Cephalon Beats Street Without A Blockbuster