Realogy Holdings is a real estate franchising company with business brands and units such as Better Homes and Gardens Real Estate, Century 21, Coldwell Bankers, and several others.

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Luscomb said the company began re-franchising several years ago and has reduced the number of company-owned stores from 80% to 66%.

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By handing over distribution rights to its independent bottlers, the Atlanta company would lower its own expenses in favor of franchising fees.

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