Mr. Cooper is currently building a 49-seat screening room for "Transformers" franchise director Michael Bay in Bel-Air.

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They answered to a Rail Regulator and his staff, who fixed internal contracts and prices, a Franchise Director and his staff who fixed fares and subsidies and a minister and his officials who tried to fix everything.

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"What we try to do with our extended fiction is create a kind of 'history' for the universe, from which we can draw ideas, scenarios, characters and events, and connect those to the game in meaningful ways, " said Frank O'Connor, franchise development director at 343 Industries.

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Patrick Verwer, London Midland's managing director, said the franchise extension would give the company the stability to "continue to improve our service and focus on providing the reliable, consistent service our passengers expect and deserve".

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The point is about the business choice Disney is making in choosing a director for the biggest and most well-known franchise in film history, and that they are probably going to want someone with a proven track record of blockbuster success.

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Creative director Warren Spector said Oswald's evolution in the franchise has been designed to reintroduce him to fans after being absent since 1951.

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Director Michael Bay said "an actor of his calibre is the perfect guy to re-invigorate the franchise and carry on the Transformers' legacy".

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