ADT, a burglar-alarm firm UtiliCorp unveiled a plan to franchise the brand to utilities throughout America.
Mayer says the franchise represents smart brand building and characters that people have an affinity to.
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LeBron could radically augment the brand of his chosen franchise and, if that franchise does not continue to be the Cavaliers, devalue the brand of the Cavs and, yes, the city of Cleveland.
As the most successful youth brand and superhero franchise of the last decade, Ben 10 is seen in more than 168 countries and 312 million households.
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Then he diversified, opening several more sports retail chains, including a string of golf stores, and buying franchise rights to operate top brand-name sportswear and designer clothing shops.
That's 240 per year. (McDonald's counters that it has lost just 90 franchisees in 2002, many for innocuous reasons like retirement.) Cold comfort for anxious franchisees: While 30% of all restaurants fail within the first year, just 8% of brand-name franchise locations go under, says Christopher Muller, associate professor of restaurant management at the University of Central Florida who studies franchises.
The Call of Duty franchise is currently the biggest mainstream brand in gaming.
Just imagine the marketing benefits and added buzz, and how well this allows the studio to keep informing and reminding audiences that a brand new rebooted Batman franchise is coming to theaters the following summer.
Infinity Ward head Mark Rubin calls Ghosts "a new sub-brand" in the CoD franchise, and it's getting a new (unnamed) game engine to boot -- another indicator that previous characters aren't involved.
Do franchisors use advertising and their investments in sports, television programs, magazine rankings to make their brand popular or is their franchise opportunity popular because of the numerous success stories of franchisees and happy franchisee customers buying a product or getting a service?
This latest purchase is expected to clear regulatory hurdles, following another announcement from Hertz this morning that it will sell its budget brand, Advantage, to Franchise Services of North America and Macquarie Capital.
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History suggests that the star of the Yankee brand is the Yankees, an iconic franchise since the 1920s.
They included increased competition for consumer dollars, the fragmentation of an industry run by independent small-business owners (which I expect franchise executives can understand), inconsistency in the brand experience and outdated systems.
Always remember, it is the franchise organization, not you, who is paying the brand rep.
This year, the league has a new Chief Marketing Officer in Michael Hand, who will run the point on an experiment called the MiLB Project Brand initiative, which is designed to enhance franchise values and create significant integrated sponsorship platforms by unleashing the combined, previously untapped power of all 160 affiliated MiLB clubs.
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As communicated in the July 30 Franchise Weekly Update , a hacker claims to have compromised the Onity brand guestroom lock system with a device containing a circuit board with several wires attached.
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Erik Prince, the controversial founder of Blackwater Worldwide, has resurrected the Blackwater brand in what he hopes will become a new video game franchise.
Each franchise is a multibillion-dollar business, a decades-old entertainment brand that brings in huge revenue for everyone involved: movie studios, snack food manufacturers, toy makers and more.
But, what Trekkies and similarly devout fans crave are additional ways to interact with the brand, which Star Trek delivers on more than any other TV franchise.
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This solid franchise continues to ensure Bond, be it Connery or Craig, is on-brand from his tuxedos to his technological toys to his lady friends.
Say what you want about departed CMO Joel Ewanick, who left over questions about the sponsorship deal he worked out last spring with the Manchester United soccer franchise, but he saw as his primary mission the revival and prosperity of the Chevrolet brand in the United States.
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The instant brand recognition of the Cosmos the name of the old NASL's flagship franchise has long been seen as a natural fit for NY2.
An NBA franchise acquiring LeBron would thus have a capped cost for his services to go along with the startling brand enhancement that he would bring.
"It is always our goal to serve the fans, athletes and sponsors in as many ways as possible, while still growing the reach of our telecast and brand each year, " said Scott Guglielmino, Senior Vice President programming and X Games Franchise.
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Stay with a strong brand and you should be okay, as long as you have an option to terminate the franchise every five years.
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