We all have different frames of reference, and it becomes really critical: Is it big or is it small?

FORBES: Magazine Article

It rewards a 21st century audience accustomed to scanning mounds of digital information and quickly categorizing that information into familiar frames of reference.

FORBES: The Lonely Network

Nobody would urge young people to narrow their frames of reference.

NEWYORKER: Semi-Charmed Life

The effect is pervasive: Many internal personnel, exposed to vendor solutions for so long, may have highly risk-averse frames of reference, and will continue to recommend the same vendor solutions.

FORBES: Why You Cannot Rely on Vendors for Your IT Strategy