's (nyse: NWS - news - people ) Fox Searchlight.

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Fox Searchlight plans to expand the film into 375-400 locations next weekend.

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Hollywood's newest "it" girl, Ellen Page, is officially in the running for an Academy Award for her leading role in Fox Searchlight's Juno.

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Financier Gary Gilbert pitched in his own money to try and keep the editing going eventually turning in a version of the movie to Fox Searchlight in 2008.

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Fox Searchlight was recently developing "Baggage Claim, " which chronicles a young flight attendant's search for Mr. Right and stars an ensemble of African-American actors, including Oscar nominee Taraji P.

WSJ: Foreign Viewers Shape U.S. Films

"There are certain campaigns that have very distinctive artwork to break through, " he says, citing the bright yellow background and bus in Fox Searchlight's Little Miss Sunshine ads as example.

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Fox Searchlight acquired it for an undisclosed sum.

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One notable performance bubbling under the top 10 was this summer's indie critical darling, Fox Searchlight's "Beasts of the Southern Wild, " which jumped from No. 21 to No. 16 after quadrupling the number of the theaters it was in.

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Though exceptions exist--New Line's Lord of the Rings franchise won several Oscars a few years back--nominations are typically awarded to the smaller budget, often artistic films, aptly dubbed Oscar bait, from the studio's specialty divisions (Paramount's Vantage or 20th Century Fox's Fox Searchlight, among others).

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