"Epic" had the smallest three-day opening ever for a movie made by the Fox-owned animation studio Blue Sky Studios.
With this new deal between Fox and Dreamworks, the animation landscape has shifted.
FORBES: Can Fox And Dreamworks Combined Challenge Disney's Animation Empire?
When it comes to new series, media buyers are forced to rely on differentiators like night of the week (Thursday nights, for instance, are more desirable than Friday nights, and are thus more expensive), expected demographic (shows that skew younger tend to be more attractive) and the newcomer's lead-in show (or shows, in the case of a programming block like Fox's Sunday-night animation domination).
Heck, Fox has already distributed their first official Dreamworks Animation property, The Croods, which opened just three weekends ago.
FORBES: Can Fox And Dreamworks Combined Challenge Disney's Animation Empire?
Fox is a good new home for DreamWorks Animation.
FORBES: Fox Makes Smart Move By Taking On DreamWorks Animation
After several mostly successful years with Paramount controlling distribution and marketing, Dreamworks Animation got swooped up by 20th Century Fox in August 2012.
FORBES: Can Fox And Dreamworks Combined Challenge Disney's Animation Empire?
For "The Croods, " a new DreamWorks Animation film about a family of cavemen which Fox is releasing Friday, Mr. Young collaborated on yet another song, called "Shine Your Way, " featuring the additional vocals of the Malaysian singer-songwriter Yuna.
Up, which opened last summer's Cannes Film Festival, has also been nominated for best animation and is up against Coraline, 9, Fantastic Mr Fox and Disney's forthcoming Princess and the Frog.
DreamWorks Animation has a long-term deal in place with Netflix which means Fox does not have to do anything to create a digital deal for DreamWorks.
FORBES: Fox Makes Smart Move By Taking On DreamWorks Animation
The company has already landed direct content licensing agreements with the world's leading studios, content creators and distributors including DreamWorks Animation, NBCUniversal, Paramount Pictures, Relativity Media, Sony Pictures Home Entertainment, Twentieth Century Fox, Warner Bros.
ENGADGET: M-GO video on-demand movie service launches, streams to PCs, Samsung and Vizio players
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