If I had stuck to my timeline and tactics rather than my end-goal of the four pillars, I would have been in a completely different situation.

FORBES: Create Goals But Be Flexible In How You Get There

Using the four "pillars" of Graph Search -- people, photos, places and interests -- we looked up terms like "My friends who like Star Wars and Star Trek, " "Restaurants in San Francisco that my friends like, " "Photos of hiking in national parks" and managed to get results every time.

ENGADGET

Ford opted to use the Taurus SHO, with a new 3.5 liter, EcoBoost V-6 engine in the TV ads because it best exemplified the four pillars.

FORBES: Ford Taurus Gaining Traction