It never got the chance to lose its founding spirit.
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The fundamental and inescapable truth is this: If you own a brand and the founding spirit is no longer a force in energizing the brand, you will then need a way to fuel and renew the brand.
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One of the most inspiring and even charming traits of the U.S. is its founding and enduring spirit of optimism.
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Then, as a good Founding Father, begin to insist that everything in Washington be done in the spirit and in the letter of the Constitution.
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