Entrepreneurs like the B Lab founders are finding new ways to inject non-profit values into for-profit companies.

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Sales grew by leaps and bounds and profit margins soared, rewarding the company founders and the herd of investors who fell in love with the stock.

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Facebook's founders, like Google's, once expressed their disdain for profit-motivated sharing.

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The LuminAID Lab founders have decided to market their lights to outdoor and recreational stores in the United States for profit.

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